“Real estate success is so much faster with the right tools”

Get my 15 VERY BEST

Real Estate Marketing Ideas
and Start Using Them Today

  • Never struggle for listings and sales again
  • Eliminate good month-bad month syndrome forever
  • Copy and paste the ideas that make good agents great
  • Get the tools you need to build your system and drive your success

Ray Wood,
Host & Presenter
www.topagentsplaybook.com

arrow-left What’s included

How to Make $100,000 a month in real estate

1. How To Make $100,000 a Month in Real Estate

The Buyer's Letter

2. The Buyer’s Letter

The Ultimate Listing Presentation

3. The Ultimate Listing Presentation PDF

The Ultimate Listing Presentation Audio

4. The Ultimate Listing Presentation Audio

Direct Mail Power

5. Direct Mail Power Ebook

Plus
Direct Mail Power Audio

6. Direct Mail Power Audio

11 Gold Medal telephone scripts that most real estate agents don't use

7. 11 Gold Medal Telephone Scripts PDF

The expired listings letter

8. The Expired Listings Letter

How to kickstart your real estate career

9. How to Kickstart your Real Estate Career

9 simple tweaks to toake your email open rate through the roof

10. 9 Simple Tweaks To Take Your Email Open Rate Through The Roof!

Plus
Mastering Facebook

11. Mastering Facebook

How to get 12 Awesome client testimonials but this time tomorrow

12. How to get 12 Awesome Client Testimonials By This Time Tomorrow

How to Quickly Create Stunning Images To Promote Your Brand

13. How I quadrupled my Instagram followers in 3 Weeks

14. 7 Proven Listing Presentation Closes

14. 7 Proven Listing Presentation Closes

The Deadline Marketing Kit

15. The Deadline Marketing Kit

Buy Now

Get the proven, tried and trusted success tools that real estate’s top agents are using to win more listings and make more sales.

15 SUCCESS TOOLS

15 real estate success tools you get right now!

LIFETIME ACCESS

To everything on this site. No monthly payments.

$1,650 VALUE

One payment ONLY.
$97 for this limited offer.

100% GUARANTEE

My world famous 100% rock solid money back guarantee.

What you get

For years, agents have been asking me how they can get hold of all my top real estate success tools and marketing ideas… and for years, I guarded them closely like a protecting father.

Now that’s all about to change, but only for a special few and only for a limited time.

If you DO get this deal, you’ll have instant access to my very best ideas that have helped real estate’s top agents double and triple their numbers in a very short space of time.

And I’m going to go one better!

You’ll also have lifetime access to everything right here on this site!

Yep, you read that right; you get access to everything (plus future personal branding ideas and concepts) for as long as you’re walking the earth. No monthly payments or price increases!!

green-arrow-newYes thanks Ray.

I want to get these tools right now and have permanent access to the password protected download page

Total Value $1,650
  • Ray's Greatest Hits

  • $$97 (CAD)SPECIAL LIMITED OFFER
    • Private lifetime login that you can access any time! One payment ONLY. No Monthly Fees.
    • How to make $100,000 a month in real estate
    • The Buyer’s Letter
    • The Ultimate Listing Presentation
    • The Ultimate Listing Presentation Audio
    • Direct Mail Power & The Seller’s Questionnaire
    • Direct Mail Power Audio Presentation
    • 11 Gold Medal telephone scripts
    • The Expired Listings Letter
    • How to KickStart your Career
    • 9 Simple Email Tweaks
    • Mastering Facebook
    • How to get 12 Awesome Client Testimonials by this time Tomorrow
    • How I quadrupled my Instagram followers in 3 Weeks
    • 7 Proven Listing Presentation Closes
    • The Deadline Marketing Kit

    $97 One Payment ONLY

    Buy Now Payment Options

Here are the

15 real estate success tools you get right now

and access anytime you want

1. How to make $100,000 a month in real estate

How to Make $100,000 a month in real estateThe master blueprint that’s building careers, changing lives and making agents rich.
Downloadable fileDownloadable & printable pdf

“Ray’s real estate marketing tools and personal branding ideas are the best things I have ever used. In the last month, just one idea won me 10 listings, 7 sales and $45,000 in commission.” – Ray Rounds, Hayswinckle Agents, Geelong, VIC.

From the very first time I started working with Aaron Shiner, I was blown away by his success. How the heck does a guy from Sydney’s western suburbs, with such a low average selling price and so much competition, do $100,000 plus in commission month after brilliant month?

Now that Aaron and I are business partners and I’ve had the chance to get up close and personal to study his success, I have completely documented his system, success triggers and detailed the specific 16 steps that place him in the top 1% of agents.

This is the master blueprint that is building careers and making agents rich beyond their dreams and I believe ANYONE who implements these 16 steps into their business with discipline and consistency will do the same.

  • The number 1 success action you need to do that most agents don’t
  • The hidden goldmine of income ignored by 95% of agents
  • The most productive prospecting idea you will ever do that’s basically free
  • How to build a highly valuable resource for free that can get you extra sales every month for the rest of your career
  • The annual prospecting direct mail plan and what to send
  • The essential contact ‘touch points’ needed to keep your listing pipeline full to overflowing
  • The right action trails for high value follow up and how to automate it
  • How to boost your chances of getting the listing at every listing appointment
  • How to grade your listings and prioritize motivated sellers using deadline marketing strategies
  • The most important long-term success action that makes good agents great (it’s also free)
  • How to hire a great assistant and how to know when the time is right
  • How to build in more value than your competition and market it as part of your personal brand
  • How to increase personal accountability to boost your numbers month after month
  • The importance of breaking down your daily Key Performance Indicators and how to reach them
  • Leveraging the power of a great real estate software system and the essential actions it MUST perform to help you every day
YOU'LL ALSO RECEIVE...

2. The Buyer’s Letter

The Buyer's LetterTurn buyers into listings with The Buyer’s Letter
Downloadable fileDownloadable & editable word doc

“Ray Wood is without doubt the master marketing authority for real estate agents. In the last 4 years, our numbers have almost tripled. These tools are a central part of our marketing and help us win extra business all the time.” – Troy Kincaid. HF Richardson. Colac, VIC.

This is one of the simplest yet most effective power prospecting weapons I have ever used.

Do you have plenty of buyers but no sellers?
Well have I got something for you!
Why not use your buyers to help you find listings?
I have had outstanding success with this basic letter my whole career.
I have given the letter to many of my private coaching clients and they’ve had awesome success as well.

But as I’ll show you now, there are some critical things to get right and most agents don’t.

I think this letter and winning formula is worth 10X the whole package price but you get it included.

YOU'LL ALSO RECEIVE...

3. The Ultimate Listing Presentation (including the Pre-Listing Kit)

The Ultimate Listing PresentationBoost your chances of securing the listing at EVERY presentation.
Downloadable fileDownloadable & printable pdf plus editable word doc

“I’ve seen Ray’s ideas transform so many careers and businesses. This collection is his ‘greatest hits’ and a must-have for any agent looking to get more listings and make more sales.” – Geoff Grist, Richardson and Wrench. Mosman, NSW.

Imagine that every time you’re invited to make a listing presentation, you have a beautifully prepared and very powerful procedure that simplifies the whole process.

The Ultimate Listing Presentation is a proven two step process comprising 1. The Pre-Listing Kit and 2, The Actual Presentation. It’s a 28 page document and guide where I go into specific detail so you will know exactly why it works and how you can start using it today. As you will see, when you open and start reading, both the Pre-Listing kit and the actual Listing Presentation are strategically linked. One won’t work without the other but the power of their combined effect is career changing! I also show you how to avoid the classic ‘Price Shock’ syndrome where so many listings are lost. I give you the ’emotional price’ versus ‘logical price’ script (killer) and show you how the whole presentation comes together by letting your seller build the meeting agenda setting you up for the perfect close.

YOU'LL ALSO RECEIVE...

4. The Ultimate Listing Presentation & Pre-Listing Kit. AUDIO presentation

The Ultimate Listing Presentation AudioBoost your chances of securing the listing at EVERY presentation.
Downloadable fileDownloadable audio files so you can listen on the run

“The great thing about Ray’s ideas is that they are so easy to implement. His direct mail and lead generators have widespread appeal with sellers everywhere because they promise a deliver such great value every time.” – Daniel Mendes. Amber Werchon Property, Sunshine Coast, QLD.

After I wrote the manual, I started getting awesome feedback from agents so I decided to record it. Simple repetition provides amazing boost to power learning, which is why I’ve recorded the entire Listing Presentation manual plus the Pre-Listing Kit rundown. I’ll give you every detail to include so your complete listing system is fully automated and ready and waiting to impress the heck out of your sellers. Think about it: We spend months and often years building these valuable relationships with potential sellers. But tragically, so many listings are lost because of a poor presentation and a sad (or non existent) Pre-Listing Kit.

YOU'LL ALSO RECEIVE...

5. Direct Mail Power & The Seller’s Questionnaire

Direct Mail PowerHighly targeted mail not only get’s opened, the reader takes action.
Downloadable fileDownloadable & printable pdf plus editable word doc

“If you ever get the opportunity to use Ray Wood’s personal marketing ideas and concepts, don’t think about it, just do it. He is leaps and bounds ahead of anyone else in the business. He’s been doing it for longer which is why so many agents are using his proven ideas.” – Trent Pool. Merimbula Realty NSW,

Direct Mail Power is a collection of 8 direct mail letters and a seller’s questionnaire. In addition to giving you the letters I also explain the actual formula behind a highly effective direct mail piece and why it works.

For years I studied the direct mail experts then crafted these letters to apply the rules of direct mail to real estate.

These are the actual letters I used to grow my real estate business through the recession in the early 1990s. They were the most challenging times but these letters won me more business than I could possibly imagine. They are my babies and I love them. This is your chance to install them into your business and reap the benefits enjoyed by so many agents.

YOU'LL ALSO RECEIVE...

6. Direct Mail Power AUDIO presentation

Direct Mail Power AudioHighly targeted mail not only get’s opened, the reader takes action.
Downloadable fileDownloadable audio files so you can listen on the run

“When it comes to writing persuasive marketing copy, Ray Wood is one of the best. His marketing style and direct response ideas make property sellers sit up and take notice. I know because I’ve used them.” – Naomi Twyford. Perth WA.

This is another program I did that agents loved so I recorded it as well. I often get messages from agents telling me how classic these letters are and how well they work. Whether you’re connecting with former buyers or sellers, letter dropping for listings, or chasing expired or FSBOs, there’s a letter here for every situation.

YOU'LL ALSO RECEIVE...

7. 11 Gold Medal telephone scripts that most real estate agents don’t use (or don’t even know about)

11 Gold Medal telephone scripts that most real estate agents don't useStart using these scripts today and watch what happens.
Downloadable fileDownloadable & printable pdf

“Ray is one of the best marketing guys going around. In a world of clutter and too much wasteful advertising, agents find themselves jumping from one gimmick to the next, with a scatter gun approach that doesn’t work. Ray’s message cuts through the haze to connect with the decision makers that matter the most.” – Garth Makowski. Harcourts The Property People. Campbelltown NSW.

I believe there is nothing more productive than blocking out an hour or two each morning and hitting the phones. Any successful agent will tell you how this all-important prospecting time is responsible for their success.

But while all agents know it’s essential to their success, most get call reluctance because they’re not sure what to say.

When it’s all said and done, there are only 11 telephone scripts needed to take care of 95% of ALL calls made. But the funny thing is, most agents don’t use them or don’t even know about them.
I believe these scripts are probably the most valuable component in the whole package because they really focus on the dollar productive actions essential to your ever-increasing success.

YOU'LL ALSO RECEIVE...

8. The Expired Listings Letter

The expired listings letterA cold prospecting letter that works like a charm.
Downloadable fileDownloadable & printable pdf

“I’m a huge fan of using direct mail and Ray’s Direct Mail Power product is the best I’ve seen. He applies the vital DM rules to real estate and the results are impressive.” – Carl Quested CEO AgentMail, Brisbane, QLD.

Everyone was blown away when rookie agent Patrick McKinnon did $750,000 in his first year in real estate… Want to know how he did it? Expired listings!!

It’s letters like this that win the business because most of the expired listing sellers in your area are crying out to be rescued from the crappy agent they just wasted months on the market with. Expired listings are pure gold because the sellers are mostly super motivated and waiting for the right agent to reach and connect with the answers they’re looking for.

The Expired Listings Letter is different from most prospecting letters. It focuses on the ‘pain points’ the seller is looking to eliminate and positions the agent who sent it as a totally different and obvious choice.

YOU'LL ALSO RECEIVE...

9. How to KickStart your real estate career

How to kickstart your real estate careerThe four part mini real estate course that guarantees success.
Downloadable fileDownloadable & printable pdf

“This set of proven prospecting letters, scripts, emails, audio programs and coaching manuals are some of the best in the business. I would suggest anyone in real estate looking for that extra edge get hold of Ray’s personal collection before he changes his mind. Solid Gold!” – Kevin Turner. Host & Presenter REUNCUT, Brisbane QLD.

Of all the real estate coaching and success manuals I’ve written, KickStart has probably generated the most feedback. What started out as a comprehensive guide for rookies and people in their first 2 years has been updated numerous times and is more a personal branding manual. At 54 pages there is plenty of content here for everyone in real estate at every level.

  • Get Your Head Right
  • Understanding the process
  • How to take names
  • Building your CRM System
  • How to developing your personal brand
  • How to deliver value contact
  • Building your Profile and creating your Personal Marketing Plan
  • The 7 classic Mistakes of Real Estate Marketing
  • How to create your Business Referral Network
  • How to Find a Mentor
  • Finding Your Passion
  • Setting up your CRM System
  • Zero to 100 contacts from scratch
  • Getting Your Message Out To Your Market
  • Establishing your Annual Marketing Budget
  • Building your Annual Marketing Plan
  • Identifying your Unique Selling Proposition or USP
  • Defining our perfect ‘pitch’
  • Creating no BS communication that delivers real results
  • The foolproof method for marketing real estate services
  • The power of direct response marketing (and the rules to follow so it works every time)
  • How To Master Effective Communication
  • Rules for effective email
  • How to identify the key success actions and create a shortcut to a successful real estate career
  • How to manage your time to maximum effect
  • Your personal website
  • How to stop losing listings to other agents
  • How to get out of a listing or sales slump
  • How to turn your open house into an event
  • How to get free advertising
YOU'LL ALSO RECEIVE...

10. 9 simple tweaks to take your email open rate through the roof

9 simple tweaks to toake your email open rate through the roofStart using these scripts today and watch what happens.
Downloadable fileDownloadable & printable pdf

“A breath of fresh air in the world of real estate marketing. No matter when he wrote them, Ray’s letters and lead generation ideas are always fresh and get a great response.” – Craig Patterson. Patterson Real Estate, Carlton, VIC.

Research shows that less than 1 in 5 emails get opened because most agents don’t follow the rules of email marketing and send their clients away with poor copy and a heap of other avoidable errors.

In the last few months, I’ve had so much awesome feedback from agents about the difference these 9 simple tweaks have made.

In fact one agent doubled his open rate over night and started to grow his database faster than ever.

YOU'LL ALSO RECEIVE...

11. Mastering Facebook

Mastering Facebook10 killer (and proven) strategies you can start using today.
Downloadable fileOnline and audio ebook

“Ray Wood is without doubt the master marketing authority for real estate agents. These tools are a central part of my marketing and help me win extra business all the time.” – Troy Kincaid

How to build a huge loyal following of raving fans without advertising, annoying people, risking friendships or being salesy.

For many in real estate, Facebook looms large as this huge marketing opportunity that we’re not quite sure how to use.

The Mastering Facebook explainer eBook highlights the 10 things every agent needs to know BEFORE they start going BIG on Social Media.

These 10 points will get you headed in the right direction. Why not get started today?

  1. Personal page or business page?
  2. How to engage new people you meet as a real estate agent
  3. How to blog and post for maximum results
  4. Social proof and the power of connections
  5. What to post on Facebook
  6. When to post
  7. Why it’s important to like stuff
  8. Tech savvy property owners are looking for a tech savvy agent
  9. From Zero to 4000 followers in a year
  10. Exploring the advertising option
YOU'LL ALSO RECEIVE...

12. How To Get 12 Awesome client testimonials by this time tomorrow

How to get 12 Awesome client testimonials but this time tomorrowWhat am I? I’m free to acquire, I last forever and I’m priceless?
Downloadable fileDownloadable video & powerpoint presentation

“I’ve seen Ray’s ideas transform so many careers and businesses. This collection is his ‘greatest hits’ and a must-have for any agent looking to get more listings and make more sales.” – Geoff Grist

There is nothing as powerful as a great testimonial from a grateful client. It’s a classic winner of listings and new business that just gets better as time goes on.

If you don’t have 12 or more solid testimonials in your marketing kit, you’re in for a treat and they are so useful in almost every area of your personal branding and local authority profiling.

If you’ve tried to build a collection of great client testimonials in the past, THIS is the solution you’ve been looking for and worth 10 times the price you’ll pay for everything in this offer.

YOU'LL ALSO RECEIVE...

13. How I quadrupled my Instagram followers in 3 Weeks

How to Quickly Create Stunning Images To Promote Your BrandHow to power ahead with the next big thing in Social Media marketing.
Downloadable fileDownloadable & online video

“The great thing about Ray’s ideas is that they are so easy to implement. His direct mail and lead generators have widespread appeal with sellers everywhere because they promise a deliver such great value every time” – Daniel Mendes

Did you know that Instagram is the rising star of social media?

You may know Instagram as the place for sharing selfies and other images, but it is one of the fastest growing social media platforms with over 200 million users. It gets 15 times more user engagement than Facebook and 40 times more engagement than Twitter.

In less than 3 weeks I took my followers from 250 to more than 800 by using a very cool app and a special trick using hashtags I learned almost by accident. I have made a special explainer video to show you how you can do the same and I’ve included it in this package

YOU'LL ALSO RECEIVE...

14. 7 Proven Listing Presentation Closes

14. 7 Proven Listing Presentation ClosesWe’ve all been there.
Downloadable fileDownloadable & printable pdf

“Ray’s real estate marketing tools and personal branding ideas are the best things I have ever used. In the last month, just one idea won me 10 listings, 7 sales and $45,000 in commission.” – Ray Rounds

The listing presentation is done and it’s pretty obvious why you’re still there.

The tragic reality is that way too many listings are lost at the close and the reason is often that the agent is lost for words.

“How can I help the seller choose me as their agent with sounding salesy or pushy?”
There are some absolutely brilliant closing scripts out there in real estate land and I believe these are 7 of the best.

Sometimes just one will work or sometimes you need a combo of 2 or 3 to help your seller realise that you are the solution they’ve been searching for.

Do what I did when I first got hold of this list: I would sit it in my presentation binder and take a quick glance over it to see which close I wanted to use when the time came. It gave me confidence and so much success.

Let’s remember, the seller has called you in because they are looking for leadership and direction. Use these 7 closes to make sure they choose you as there agent

YOU'LL ALSO RECEIVE...

15. The Deadline Marketing Kit

The Deadline Marketing KitOne of the most successful but under-utilised strategies in real estate marketing is using a deadline.
Downloadable fileDownloadable & printable pdf plus editable word doc

“I’ve been using Ray Wood’s personal marketing methods and business is booming. In the last year, they have specifically helped me win 9 extra listings and make 6 extra sales. That’s EXTRA commission of more than $60,000.” – Kevin Young. Harcourts Pinnacle Aspley Qld.

There is such an amazing power to adding a time limited call-to-action to your real estate direct mail letter or flyer.

When used correctly, Deadline Marketing direct response copy sends an urgent message of action required and can be used as a generic flyer drop or specifically ‘snail mailed’ and emailed top a known contact.

The larger corporations have been using deadline marketing for years. It’s amazing only a few agents who are trained in marketing know about it.

My world famous 100% rock solid no bs guarantee

MY WORLD FAMOUS 100% ROCK SOLID

NO BS MONEY BACK GUARANTEE!

I know this is a really good deal. It’s my special secret sauce and the most valuable piece of intellectual property I own. But right now, I know that and you don’t and I want to set this up so you have nothing to lose and EVERYTHING to gain… So here’s the deal:

If, within 30 days of investing in this package, you don’t believe it’s going to help you in the same way it’s helped so many agents at every level, then no drama. Let me know and I’ll refund 100% of your payment no questions asked. If I were in your position, I’d want the same arrangement. If you buy the package and decide to download everything then ask for a refund then that’s cool too but remember, Karma doesn’t forget and it doesn’t take prisoners :-)

icon-thumbsupYes thanks Ray. I want to get these tools right now and have permanent access to the password protected download page.

Total Value $1,650 Ray’s Greatest Hits $97 (CAD)

*SPECIAL LIMITED OFFER*

I’ve bundled all my top real estate prospecting ideas, direct mail letters, telephone scripts, listing and pre-listing presentation, advanced coaching programs and success strategies into ONE special offer.

  • Private lifetime login that you can access any time! One payment ONLY. No monthly fees.
  • How to make $100,000 a month in real estate
  • The Buyer’s Letter
  • The Ultimate Listing Presentation
  • The Ultimate Listing Presentation Audio
  • Direct Mail Power & The Seller’s Questionnaire
  • Direct Mail Power Audio Presentation
  • 11 Gold Medal telephone scripts
  • The Expired Listings Letter
  • How to KickStart your career
  • 9 Simple Email Tweaks
  • Mastering Facebook
  • How to get 12 Awesome Client Testimonials
  • How I quadrupled my Instagram followers
  • 7 Proven Listing Presentation Closes
  • The Deadline Marketing Kit
Buy Now
Payment Options

Ray’s marketing ideas have been featured in the following media:

ABC, 9, 7, 10, The Age, The Australian, The Sydney Morning Herald, Financial Review
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